Why Your Website Isn’t Bringing in Sales (and How to Fix It)
If you’ve invested in a website, you expect it to bring in customers. But for many businesses, that’s not happening - visitors leave without buying, booking, or even contacting you.
The good news? It’s usually fixable. In this article, we’ll break down the most common reasons your website isn’t converting and exactly how to turn it into a sales machine.
Your Website Is Too Slow
In 2025, speed isn’t just nice to have - it’s a dealbreaker.
Stats don’t lie:
53% of visitors leave if a page takes more than 3 seconds to load.
A 1-second delay can reduce conversions by 7%.
Why it matters for sales: Slow sites kill trust and make visitors bounce before they even see your offer.
How to fix it:
Compress images without losing quality.
Use a fast, reliable hosting provider.
Remove unnecessary plugins or code.
Use tools like Google PageSpeed Insights to monitor performance.
Vikinger Media under the scope.
2. Your Design Looks Outdated
First impressions happen in under 0.05 seconds - and if your site looks like it’s from 2010, visitors assume your business is outdated too.
Why it matters for sales: People buy from brands they trust, and trust starts with design.
How to fix it:
Update your layout with modern fonts, clean spacing, and high-quality visuals.
Use a consistent brand identity (colors, fonts, logo).
Keep navigation simple - no one wants to click through a maze to find what they need.
3. Your Message Isn’t Clear
When someone lands on your homepage, they should instantly know:
What you offer
Who it’s for
Why they should choose you
If they can’t answer these questions in 5 seconds, they’ll leave.
How to fix it
Write a clear, benefit-driven headline at the top of your homepage.
Use simple, customer-focused language - avoid technical terms.
Add a strong “call to action” (CTA) on every page.
4. You’re Not Using SEO to Attract the Right Visitors
Your website could look amazing, but if nobody sees it, sales won’t happen.
Why it matters for sales: SEO brings in visitors who are already searching for your product or service.
How to fix it:
Research keywords your ideal customers use (e.g., “hotel marketing services Norway,” “best website design for small business”).
Create blog posts and landing pages targeting those keywords.
Optimize your page titles, meta descriptions, and headings.
Vikinger Media checklist.
5. There’s No Trust-Building Content
People won’t hand over their money without proof that you’re legit.
How to fix it:
Add testimonials, reviews, and case studies.
Show real photos of your team, products, or workspace.
Display trust badges, certifications, or security icons if you take payments online.
6. Your Website Isn’t Mobile-Friendly
Over 60% of website traffic now comes from smartphones. If your site isn’t optimized for mobile, you’re losing sales.
How to fix it:
Use a responsive design that adapts to all devices.
Test your site on different screen sizes.
Make buttons and text large enough to tap easily.
7. Your Call-to-Action Is Weak (or Missing)
A “Book Now” button hidding at the bottom of one page isn’t enough.
How to fix it:
Place CTAs in multiple places - especially above the fold.
Use action words (“Get Your Free Quote,” “Book Your Session,” “Start Today”).
Keep forms short - only ask the essentials.
Turning Your Website Into a Sales Machine
If your website isn’t bringing in sales, it’s not a sign to give up - it’s a sign to improve.
Start by fixing the basics: speed, design, clarity, SEO, trust, mobile-friendliness, and CTAs.
Once those are in place, you’ll see a dramatic difference in conversions.
And if you want expert help transforming your site into a 24/7 sales tool, I can make it happen - from SEO optimization to full redesigns.
Contact me at justin@vikingermedia.com or visit www.vikingermedia.com to get started.
Vikinger Media results.
